As a long time business owner, I knew that it was time to make the move into the online craze. I have a store front in midtown Atlanta but I knew it was time to expand. I was smart enough to realize that if I did it right I could benefit in a big way.

I read some stuff from Danny DeMichele and found out that social media was a big marketing tool if it was used correctly. The more I read the more I realized how huge my online move could be. So I actually got all my ducks in a row as far as packing, shipping, and being able to handle a much larger workload.

The last thing I wanted was for my Internet sales to far exceed my company’s ability to keep up with it all. That would be a disaster to say the least. I read up and did some research on that and I made the necessary adjustments without actually pulling the trigger right away.

With everything in order I then had a website built, optimized, and then promoted once it went live. Danny DeMichele helped me understand the marketing game and what to do and more importantly what not to do when it came to promoting my site.